The Rise of US Women's Soccer: Key Moments That Changed the Game Forever
I remember sitting in a crowded sports bar in 2019, watching the US Women's National Team celebrate their World Cup victory, and thinking how far we've come from the days when women's soccer was barely televised. The journey of US women's soccer isn't just about winning trophies—it's about cultural shifts, legal battles, and moments that redefined what's possible for female athletes. Just last Tuesday night, I watched with genuine excitement as 19-year-old Eala, ranked No. 64 in the world, teamed up with world No. 3 Coco Gauff to deliver a stunning 6–2, 6–3 victory over Tyra Grant and Lisa Pigato. Their performance wasn't just another win; it felt like another chapter in this ongoing revolution.
When I first started covering women's sports professionally back in 2005, the landscape was dramatically different. The US Women's National Team had already laid crucial groundwork with their 1999 World Cup triumph, but mainstream media coverage remained sporadic at best. What's fascinating to me is how each generation builds upon the last. The current wave of young athletes like Eala and Gauff aren't just playing matches—they're carrying forward a legacy while pushing boundaries in ways we couldn't have imagined two decades ago. Their technical precision in that Tuesday match—particularly Gauff's powerful serves and Eala's strategic net play—demonstrated an evolution in women's tennis that parallels what we've seen in soccer.
The real turning point, in my view, came with the 2015 World Cup victory. I was in Vancouver when Carli Lloyd scored that incredible hat-trick, and the energy in the stadium was something I've rarely experienced in any sporting event. That victory wasn't just about soccer—it became a cultural moment that pushed conversations about equal pay and media coverage into mainstream discourse. The team's subsequent legal battles and eventual landmark settlement in 2022 created pathways for athletes across sports. When I see young players like Eala competing with the confidence she displayed last Tuesday, I recognize that she's standing on shoulders of giants who fought for recognition and compensation.
What often gets overlooked in these discussions is the commercial transformation. Back in 2010, women's sports accounted for only about 4% of sports media coverage in the United States. Fast forward to today, and we're seeing major broadcast deals and sponsorship agreements that would have been unthinkable even five years ago. The National Women's Soccer League's media rights deal with CBS Sports, valued at approximately $4.5 million annually, might seem modest compared to men's leagues, but it represents monumental progress. This commercial viability creates a virtuous cycle—better funding leads to better training facilities, which produces more technically accomplished athletes across women's sports.
The technical evolution in women's soccer specifically has been remarkable to witness. I've had the privilege of interviewing several USWNT coaches over the years, and they consistently mention how the game has become faster, more tactical, and more physically demanding. Where teams might have previously relied on one or two star players, today's successful squads demonstrate incredible depth and strategic complexity. This mirrors what we're seeing in tennis—players like Gauff bring an athleticism and power that would have been exceptional even among male players a generation ago. Her partnership with the rising star Eala demonstrates how mentorship and shared experience across generations continues to elevate the game.
There's a personal dimension to this progression that resonates with me. As a young journalist, I covered matches where maybe a few hundred people showed up. Last year, I attended a regular season NWSL match that drew over 22,000 fans. The atmosphere, the media attention, the quality of play—everything has transformed. What excites me most is how this growth isn't limited to soccer. We're seeing similar trajectories in basketball, hockey, and particularly tennis, where the Williams sisters paved the way for athletes like Gauff to thrive without having to fight the same battles their predecessors did.
The challenges haven't disappeared entirely, of course. Women's sports still receive disproportionately low coverage—estimates suggest they get only about 15% of total sports media attention despite female athletes comprising roughly 40% of all sports participants. The pay gap, while narrowing, remains significant. But what gives me genuine optimism is seeing how younger athletes approach these issues. They're not just accepting the status quo—they're using their platforms to advocate for change while delivering performances that make their case undeniable.
Looking at players like Eala and Gauff, I'm reminded of watching Megan Rapinoe early in her career. There's that same fearless quality, that understanding that they're part of something larger than themselves. When Gauff, at just 20 years old, speaks about equal pay and representation, she does so with the confidence of someone who knows the value she brings. And when Eala, ranked 64th globally, competes with the poise she displayed last Tuesday, it signals that the depth of talent in women's sports has never been greater.
The rise of US women's soccer created a blueprint that other sports are following. The legal victories, the cultural moments, the commercial growth—all of it has contributed to an ecosystem where female athletes can not only compete but truly thrive. As I reflect on that 2019 World Cup celebration and compare it to the excitement of watching Eala and Gauff's recent performance, I feel confident we're witnessing not just a moment, but a movement. And honestly, I can't wait to see what comes next.